What is Search Marketing?

There are over 1.2 trillion searches conducted on Google each year worldwide. That’s a lot of searching! Consumers use it day in and day out to get directions, find a business, learn about something going on in the world, and shop.

In order to get your business found, marketers need to understand the components that make up search marketing and how best to take advantage of them. In this simple guide, we break down:
  • The differences between Search Engine Optimization, Paid Search, and Local Search.
  • The advantages each of them bring to the table.
  • How to leverage them together to make sure your brand is found when users are searching.


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