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Webrooming vs Showrooming

Most consumers factor online shopping into their purchasing decisions-- regardless of whether they make the purchase in store or online.

  • 89% of consumers have gone to a retail store first, then looked for the better prices online.
  • 91% of consumers have also done shopping research online before going to a retail store.
  • 54% who do research online first ask the retailer to match the online price.

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